Event Information

What to consider and how to plan when diversifying your tourism offer

To include;

1.      Product mix – volume and value offers, using easy tools such as the Boston Matrix to better understand your business

2.      Cost analysis – understanding your true costs

3.      Profitability and productivity – using analysis to help you do more of the things that are most profitable so that your business becomes more productive.

      Plus a tourism update – latest intel from Visit Britain looking at 2022 trends