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Event Details

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Re-evaluating and evolving a brand, marketing and communications in a changing market–Heike O’Leary

Date:12/10/2020

Time:09:30 - 12:30

Topic:Business Support

Contact:Emma Anderson

Telephone:01905 845306

Email:eanderson@worcestershire.gov.uk

Location:A Zoom link will be forwarded on booking

No registration allowed


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Event Information

 

An informative and insightful presentation by Heike O'Leary followed by an interactive workshop exploring the key challenges of marketing and rebranding following the impact of Covid-19.

 

Drawing on experience of Heike O'Leary from 6 years as Group Marketing Director at Lookers PLC (one of the largest retail car dealers) and 4 years as Brand Marketing Director at adidas (largest sportswear manufacturer in Europe) this Here2Help marketing and communication webinar will give big company insight into how brand, marketing, communication, customers and employees are critical parts in any change. With case studies looking at how the car industry changed and other first hand experiences this event is a rare insight into blue chip marketing strategy and planning as markets change and need a response. Heike will talk about how one major acquisition forced Lookers to re-evaluate and evolve their own retail brand. Plus how a transition process is managed to communicate values and how partners should learn and evolve from the process.

  

The event will identify opportunity and inspire attendees to confidently face the challenges of marketing and rebranding in a changed market. The fully interactive workshop  will provide the opportunity to discuss issues, ask questions and share experiences with the experts and your peers;

 

Presenter: Heike O’Leary is a highly experienced bi-lingual branding and marketing professional with a background in B2B and B2C marketing for a number of highly regarded retail brands, in-house and in agency. Heike holds an MA in International Marketing from Heriot Watt University, a Postgraduate Degree in European Business and Marketing from the University of Greenwich, and graduated with a BA in Economics.

    

Career Summary

 

Group Marketing Director, Lookers Plc 2014 – Present (incl. 2 years at Benfield Motors which was acquired by Lookers). 

 

Senior Brand Strategy Partner, 20.20  2011 – 2014

 

 EMEA/AP Brand Marketing Director, Adidas  2007 - 2011

 

 Brand Strategy Consultant, Exponentiel  2003 - 2007

 

 EMEA Strategic Customer Projects Manager, Callaway Golf  1999 - 2002