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Visit Worcestershire: An Introduction to Experiential Tourism


Time:10:00 - 13:00

Topic:Visit Worcestershire

Contact:Georgina Walklett


Location:Worcestershire County Cricket Club, WR24QQ

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Event Information

Unmissable England specialise in experiences, connecting visitors with the essence of a place and its people.


With the rising popularity of ‘experiences’ and enhancing a visitors experience, we are therefore very pleased to welcome Chris Brant from Unmissable England to the November network event. Chris will begin by delivering a 45-minute ‘Introduction to Experiential Tourism’ session. This session provides businesses with an introduction to what experiential tourism is, what an experience is and how to go about developing new experiences.


This will then be followed by a 1-hour interactive workshop helping businesses to start to identify and form stories in order to make bookable experiences for themselves. The workshop will help you create an authentic visitor experience, providing useful and practical insights to take away.


Held in the picturesque top-floor venue space of The View, overlooking the renowned Cricket Club and Worcester Cathedral. Coffee and networking will begin from 10am, with the session starting at 10:30am.


The New Road café will also be open for you to purchase lunch from afterwards, and continue networking, if you have some extra time that day.


Be sure to secure your spot and take part in our ever-growing tourism network!


Worcestershire County Cricket Club