Event Information

In partnership with Unmissable England, Visit Worcestershire are now delivering a new business support programme to enhance and develop the Experiential Tourism offering in the county.

To kick start the project, Chris Brant will be leading a workshop giving attendees an introduction to Experiential Tourism. The morning session will cover numerous elements including; What is Experiential Tourism? What is the definition of an experience? How to develop and structure a bookable visitor experience, and more.

This workshop is perfect for businesses across all sectors, even those not yet in tourism, looking to develop an experiential tourism product, but don't quite know where to start or how to put one together. It will also be a great opportunity for you to find out more about the full Experiential Tourism programme on offer and help you decide if it is right for you.

Attendance on the workshop does not automatically qualify you for the full programme, but will arm you with further insight before having the the opportunity to submit an Expression of Interest for one of the limited spaces.